My Advertisement
2017 KIA Niro ft. Melissa McCarthy Out of all the commercials/ads on television I chose this one because it just makes you smile when you watch it, which is never a bad thing. This advertisement represents pathos by using humor to help engage and interest the audience into watching, since society thrives for acts of comedy for entertainment. Also by using a popular celebrity, such as Melissa McCarthy, that is a comedy actress, to become the face of their product the company Kia is trying to sell. This advertisement represents ethos by using important issues in today's society, like global warming, endangered animals, etc. to help grab the audiences attention, with going hand in hand of introducing the more efficient Eco friendly car. This advertisement represents logos by using facts and logic, to promote Kia's new 2017 model, like stating that it is it has updates and improved features, more efficient on gas, and in all, better for the environment. The hashtag Kia